I personally think that we need to start thinking about new ways to sell things. One of the newer methods that some people are trying have to do with giving away certain versions of the book for free, only later charging for a print version or whatever.
Marvel just announced that they were doing something weird with a new series that they are going to start off: they are giving the first issue away for free online prior to the first printing.
I know, I know, big deal, right? Smaller publishers have been doing that for a while now. But this is important for the fact that they are not a small publisher and comics and graphic novels are not hurting for sales, either. So this means that even the big guys are starting to realize the marketing power and possibility within the “give a little, get a lot” theory.
An interesting side note: for fans of Monty Python, there was a good deal to be happy for when they decided to release their own channel on youtube. It seems that they got tired of going after copyright infringers who repeatedly kept putting up ripped videos of theirs, and instead started their own channel where they gave away some of the highest watched videos in their library. Directly afterward, their sales rose 23,000%. Yep, that’s right, 23,000%.
“Give a little, get a lot”
Know what I mean, nudge, nudge?